Privacy Policy
This Privacy Policy explains how Apply Smart UK collects, uses and protects personal information.
Who we are
Apply Smart UK is operated by Pathway Group Ltd, registered in England and Wales.
Company number: 13687362
Registered office:
Lytchett House,
13 Freeland Park,
Wareham Road,
Poole, Dorset,
BH16 6FA
Contact email: contact@applysmartuk.co.uk
Information we may collect
We may collect personal information when you use our website, buy a digital guide, create an account, contact support or interact with our checkout.
- Name and contact details.
- Email address.
- Billing details entered at checkout.
- Order details and purchased products.
- Account login details if you create an account.
- Support messages you send to us.
- Technical information such as IP address, browser type and website usage data.
We do not intentionally collect sensitive personal information through this website.
How we use your information
We use personal information to:
- Process orders and provide digital downloads.
- Create and manage customer accounts.
- Send order confirmations and download information.
- Respond to support queries.
- Maintain website security and prevent misuse.
- Keep records for accounting, tax and legal purposes.
- Improve the website and customer experience.
Lawful bases for processing
We process personal information where we have a lawful basis to do so. This may include:
- Contract: to process your order and provide purchased digital downloads.
- Legal obligation: to keep business, tax and accounting records.
- Legitimate interests: to run, secure and improve the website and respond to customer queries.
- Consent: where required, for example for certain non-essential cookies or marketing communications.
Who we share information with
We may share personal information with trusted service providers who help us operate the website and process orders.
- Website hosting providers.
- WooCommerce and WordPress-related website tools.
- Payment processors used at checkout.
- Email and customer support providers.
- Analytics, security or anti-fraud tools where used.
- Professional advisers or authorities where legally required.
We do not sell customer personal information.
Payment information
Payments are processed through third-party payment providers. Apply Smart UK does not store full card details on this website.
Payment providers may process your payment information according to their own privacy and security terms.
How long we keep information
We keep personal information only for as long as needed for the purposes described in this policy.
Order and transaction records may be kept for accounting, tax, legal and business record purposes.
Support emails may be kept for a reasonable period so we can handle customer issues and maintain records of communication.
Your rights
Depending on the circumstances, you may have rights over your personal information, including the right to:
- Access the personal information we hold about you.
- Ask for inaccurate information to be corrected.
- Ask for information to be deleted in certain circumstances.
- Object to certain processing.
- Ask us to restrict processing in certain circumstances.
- Withdraw consent where processing is based on consent.
To make a privacy request, contact us at contact@applysmartuk.co.uk.
Cookies
Our website may use cookies and similar technologies to operate the site, support checkout, remember account sessions, improve performance and understand website usage.
For more information, read our Cookie Policy.
Security
We take reasonable steps to protect personal information. However, no website or online transmission is completely secure.
Customers are responsible for keeping account login details safe.
Complaints
If you are unhappy with how we handle your personal information, please contact us first at contact@applysmartuk.co.uk.
You also have the right to raise a concern with the UK Information Commissioner’s Office.
Last updated: May 2026
Need to contact us?
Email Apply Smart UK if you have a privacy, order or support question.